This week's lecture was really interesting, Bruce covered Old Media and the transition into New Media, and explained briefly Web 1.0, 2.0 and 3.0. I didn't do the readings until before the tutorial on Wednesday, and those really helped my understanding of them.
The lecture also discussed the development of old media into new media, and broke down new media into:
Web 1.0: Very information based, and advertising friendly. Primarily used by business and companies to display brochures or information and to reach out to users on an advertising basis. It's scary how little I remember about Web 1.0, and how it has been replaced by Web 2.0 (ie advertising can now be done on websites like Facebook).
Web 2.0: New media, social networking. More interactive and user generated. Websites like Facebook, Twitter etc. Focus moves away from only businesses onto social groups. Social media oriented, basically the media everyone in our age group utilizes today. Works by making networks online with other people. I've talked about it before, but Web 2.0 still fascinates me, because of how interlinked everything is! It's amazing that you can do just about anything online.
Here's an awesome image I found on instagram, but found it again on geek.com so I could source it.
http://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/
Web 3.0: Still in development, but is focused on individuals. Content is very specific, Bruce used the term 'hyperlocalisation', which sounds scary and IT like but actually, it's just simply like those recommendations you get on gmail/youtube/facebook based on what you view. It's insanely advanced, and I find things like that a little scary - not to mention frustrating! I didn't even realize that my google preferences were set in Australia until I went back home to Hong Kong and it took me three pages to find my local news. On the other hand, it's super useful when I need something fast!
I found this awesome video to help explain/understand Web 3.0. I hope this helps whoever is reading this!
http://www.youtube.com/watch?v=off08As3siM&feature=player_embedded#!
We also learnt about online news, and how more and more newspapers are moving their papers online. When I interned at the International Herald Tribune in 2009, I remember them discussing the damage on revenue that free online news would have, since at the time you could access all their archives without having a membership, whereas the Wall Street Journal required a log-on and subscription to access online articles. I tend to sift through a lot of old articles, and when I worked there I had to go through an insane amount of archives. So imagine my frustration when I got a notification telling me I'd only have access to TEN free articles a month. I guess I know what's on my birthday wishlist - a nice subscription to the New York Times.
Just a few screenshots I took of the new changes occuring:
I'm a bit worried about this, particularly because I rely on online news to let me know what's going on (obviously) but also to study! I am studying French and Spanish, so Le Monde and El Pais are among the many papers I check, and it's hard to get my hands on old media copies of them. I guess that's the downfall of it, and Bruce certainly mentioned in the lecture - will people continue or begin to pay for what they are entitled to?
(07/03/2012)
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