COMMERCIAL MEDIA
What is commercial media?
- Profit driven media production
- Non-government funded
- Survives (and fails) on business success (as you can see through many newspapers etc closing down)
- Generates audiences to grain profit through selling advertising to them.
Major networks in Australia include:
- News Limited, Fairfax, APN, Nine Entertainment, Win, Southern Cross Broadcasting, Ten
- Also less obviously: Telstra, Ausstar, Optus and Macquarie Radio.
Roles:
- Commercial media is formed through subscription, sponsorship and subsidies.
- It's functions are used commercially (ie on radios), for propaganda (FoxNews in the States) and socially (for communities.)
- Advertising (ie Zumba or the Aaaahh Bra)
Commercial media should include:
- A truthful account of events
- A forum for exchange of comments and criticisms
- Projection of representative pictures of groups in society
- Presentation of the goals/values of the society
- Full access to the day's intelligence.
PUBLIC MEDIA
What is public media?
Major networks in Australia:
- "Mission to serve or engage a public" "ultimate purpose is to serve the public and not to turn a profit"
- ABC/SBS and their respective digital channels and radios
- Community media: 4ZZZ, Community Broadcasting Foundation, 4EBFM
Internationally:
- BBC, PBS, RTHK
- Community media in the USA, eg American Public Media
Roles of public media:
- To support the public and democratic processes
- To embed a 'public service ethos'
- Value licence fee money
- "Weigh a public value against market impact" (BBC)
- Public consultation
Public media should involve these aspects:
- Geographical universality
- Universality of appeal
- Special provisions for minorities
- Distanced from vested interests
- Special relationship to national identity and community
No comments:
Post a Comment